Preparing for Search Engine Submission
Search engines' crawlers analyse all the HTML code in your pages. So they must contain certain details of utmost importance
which have to be added to the HTML document's head, between the
<head> and
</head> tags:
- Give your pages a descriptive title with the aid of the <title> tag. For instance: <title>WebStarter - Introduction to Web creation!</title>.

Avoid titles of the form Welcome, Home page or worst of all, No Title.
- Write a short description of your site's content and place it in a <meta> tag of the form:

<meta name="Description" content="Web creation in four steps: Building, Illustration, Publishing and Submission">
- Choose a series of keywords which best describe your content and again place them in a <meta> tag of the form:

<meta name="Keyworks" content="HTML, images, FTP, search engines">
Avoid keywords that are too generic (computer, games) or too popular (MP3, sex). Their use is so widespread that they will never enable you to obtain good rankings.
But don't delude yourself, Meta tags and keywords are no longer the ultimate techniques that will take you to the top of search
engine and directory listings. You will have to show patience before obtaining a good positioning. Check out our
Webmaster workshops on site submission which will give you further information on techniques for obtaining #1 ranking!