Search Engine Optimization : Monitoring website submission
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Olivier Andrieu

Monitoring Submission to Search Engines

On search engines, as on directories, the minimum precaution is to verify that your website is still present. But certain search engines sometimes carry out some housekeeping, and it can happen that a few million pages disappear from their indexes. So keep an eye on your pages so that you can adopt appropriate measures in time should the need arise.

Also check the number of pages in your website that have been included in a search engine's index. If your website contains fifty pages and only three have been indexed, try to have other important documents indexed through direct submission, in order to obtain a better overall placement for your website.

If you made use of a positioning scheme, you should regularly control its efficiency and change the HTML code of your pages if you notice that they have lost positions in listings. You can also study the HTML code of pages that are better ranked and try to understand the underlying reasons. Adapt your pages accordingly and then resubmit them.

Off-page criteria. Do not forget that engines use more and more off-page criteria which make results manipulation attempts useless. Certain search engines also constantly change their algorithms so as to obtain rotating results. Your pages could be listed, disappear, appear again, etc. Make several tests at different times.