Search Engine Optimization : Key criteria and blocking factors
Olivier Andrieu
Search engines and directories are very precise tools. The indexing of Web pages is a process that follows very strict rules
where lots of documents may possibly be rejected. Thus, the first challenge is not to be ranked but to be represented in search
tools' databases.
Search engines use increasingly sophisticated techniques to detect frauds or attempts at bypassing the relevancy criteria
and, consequently, it is more and more difficult for people who try to manipulate results to succeed.
Contents: - Page Ranking Criteria
- Off-Page Criteria
- Blocking Factors for Directory Submission
- Blocking Factors for Search Engine Submission