The META Keywords Tag: Don't Forget All Its Possibilities

As with the META description tag, the information inserted in your pages should, ideally, be different for each document. As we saw previously, you can divide your website into zones and copy into the relevant pages a list of keywords specific to each zone.

In your list of keywords, don't forget the plural form (dog, dogs), the masculine/feminine form (steward, stewardess), and the various versions of certain words due to country specificity or different spellings (color, colour, localisation, localization). And you should aim to insert a dozen terms between each version of a word.

Example:

<meta name="keywords" content="steward, ..., stewards, ..., stewardess, ..., stewardesses, ...">

If you forget this spacing, your tag will possibly be perceived by certain search engines as a search result manipulation attempt (spamdexing) and your pages could consequently be rejected or poorly ranked.

And, last but not least, you could use separating characters between your words, for instance a comma, or a space, or a comma immediately followed by a space. The result will be identical.