Search Engine Optimization : Automatic website submission
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Jean-Marc Herrelier

Limitations of Automatic Website Submission

When you submit a website to a search engine, you only supply the website URL. So you can imagine that a program can easily submit this URL to dozens of search engines.

With directories, the need to choose a category imposes an additional restriction. In fact, this choice greatly influences the traffic that will be generated. And if you make the wrong choice, your website will not be visited very much. Automatic submission tools are rather weak in this respect. In fact, most of these tools are aware of the main directory categories and ignore the sub-categories. So, in the case of directories, an automatic submission could expose your website to the risk of being listed on general categories only, which are not necessarily the most relevant.

With automatic submission, another problem is bulk processing to directories not necessarily connected with your website. A directory related to sports could just as well receive your URL even if your website only focused on the cinema. The reject ratio may then be rather high, often around 50% or more. So pay attention to figures advertised by these software editors regarding the number of search engines and directories with which your website will be registered.

In practice, nothing is better than a good manual submission, at least for the major search engines and directories.