Be brief! Avoid too long descriptions as engines generally truncate them when they exceed a certain length. Two or three sentences
should be more than enough.
Webmaster
Search Engine Optimization : Preparing your website for submission
[ Contents ]
Jean-Marc Herrelier
Choosing an Enticing Description
Like titles, descriptions are indexed by search engines. And they also appear in search results. So write page descriptions that make surfers want to choose your website rather than another one.
- A page description is entered in the head of the page (between the <HEAD> and </HEAD> tags). The meta tag enclosing the description is used as follows:
<meta name="Description" - The procedure for entering a description without directly editing the HTML source code varies according to the tool used.
But it can usually be inserted via the Page Properties window.
content="International directory of webmaster-oriented sites">
Be brief! Avoid too long descriptions as engines generally truncate them when they exceed a certain length. Two or three sentences
should be more than enough.